• A duly constituted jury will review the applications online as per the evaluation criteria prescribed for this stage
• This stage is an entry qualification stage
• Entries qualified at this stage after due process moves to second stage of India Design Mark
• The jury is composed of leading designers and people connected with the profession of design.
• The India Design Council nominates the jury members based on their qualification and experience and category of entries received.
• Stage 1 jury process is completely online
• Each entry is reviewed by 3 jury members independently
• Each of the 3 jury members award points based on the judging criteria
• The jury members evaluate the entry based on its completeness, thoroughness, appropriateness and general conformance to the judging criteria
• An entry receiving 60 percentage points is considered to be qualified for stage 2 of the India Design Mark assessment process
• India Design Mark administration retains the right to lower the overall minimum qualifying percentage points.
• The jury’s decision is final

Assessment Criteria

• Demand
• User –centricity
• Product future
• Contextual value

• Form-function
• Product semantics
• Desirability (attractiveness)

• Conceptual innovation
• Operational innovation

• Execution detailing

• Sustainability
• Enhancing quality of life