Design

The term design is understood in many ways. We are excerpting a few accepted definitions of design to be used for the purpose of India Design Mark. The purpose of these definitions is to clarify the meaning of design in context of India Design Mark.

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  The French Agency for the Promotion of Industrial Creation (APCI) describes design in the following way:

  Design is a creative activity whose aim is to establish the multi-faced qualities of objects, processes, services and their systems in whole life cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange

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  Swedish Industrial Design Foundation, SVID, defines design …

  As a working process with elements of innovation, functionality and aesthetics. Design is a working process to develop solutions in a deliberate and innovative way in which both functional and aesthetic requirements are include with the point of departure in the needs of the user. Design is used for the development of goods, services, processes, messages and environments

• The Finnish design policy defines design in the following way:

  Design means planning which takes aesthetic and ethical considerations, usability and marketing into account and which is targeted at businesses in industry, trade and services and at public sector organizations. The object of design may be a product, a service, communications, the living environment, and a corporate or organizational identity

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  The UK Department of Trade and Industry (DTI) said the following about design:

  Design is a structured creative process. Design is readily associated with industrial product design for manufactured products — specifically the ‘look’ of a product. However, the application of design is much broader, for example designing for function; for aesthetic appeal; for ease of manufacture; for sustainability; and designing for reliability or quality and business processes themselves. Service design affects how customers will experience the delivery of a service, such as a bank or a fast food restaurant. Elements of design, particularly graphic design, will form part of product, service and company branding and advertising strategy

• The government of New Zealand, the New Zealand Design Task Force 2002 defines design as follows:

  ‘Design is an integrated process. It is a methodology (or a way of thinking), which guides the synthesis of creativity, technology, scientific and commercial disciplines to produce unique (and superior) products, services,and communications

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  The Flemish Ministry of Economy defines design as:

  a holistic dealing with matters, that besides the (re-) styling of products, extends to the application of innovative and alternative materials, ergonomics, engineering, ecology and ethics, psychology, culture and last but not least management

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  The Danish government’s 2007 white paper on design, DesignDenmark, says the following:

  Good design is an increasingly important means for businesses to hold their own in international competition. Design has the power to make products and services more attractive to customers and users, so they are able to sell at a higher price by being differentiated from the competition by virtue of new properties, values and characteristics.